
PORTFOLIO PULSE PROJECT
INTRODUCING
A private group for Platform and Portfolio leaders to gain real insight into founder needs—and turn that knowledge into strategic, human-centered support.
FOUNDER PULSE PROJECT
If you're looking to develop high-impact portfolio services, this group is for you.
This three-month pilot is designed to give you rare visibility into what’s really weighing on your founders—while connecting you with other platform folks who are holding the same questions.

Join the founder support braintrust you didn’t know you needed

How it works
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Join
Enroll your fund and invite your founders.
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Founders Drop-in
Give your portfolio access to free, confidential 1:1 coaching sessions with our coaching team. The more founders participate, the richer the conversations we can have together.
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Keep the Pulse
Each month, Heartwood coaches surface key themes from founder coaching sessions and guide a braintrust of Platform leaders in turning those insights into targeted, strategic support.
Real Data. Real Conversations. Real Impact.
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See beneath the surface
Anonymized coaching insights show you what’s really weighing on founders—beyond the check-ins.
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Support founders, no extra lift
Confidential, real-time coaching for your portfolio. No cost to them. No burden on you.
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Shape The Future
Use real founder data to advocate for smarter, more human-centered founder support.
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Join the conversation
Meet monthly with fellow Platform leads to surface patterns, challenges, and what’s working across funds.
You’re invited because you see founders as humans first—and know that real support creates real outcomes.
WHAT YOUR FOUNDERS GET
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1:1 coaching sessions can be booked as needed to help founders tackle the issues that are most pressing for them.
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When founders identify needs beyond what can be addressed through drop-in, Heartwood has a suite of individual and group services to help teams succeed together.
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In-person founder events are hosted in startup hubs across the country, designed to connect founders with community, build resilience, and teach holistic skills for thriving.

If you are supporting a portfolio. This group is for you!
Provide coaching your entire portfolio and inform your platform strategy with real founder insights for less than the cost of a single executive coach.
jOIN THE
PROJECT
Includes:
Three months of coaching for your founders
Three pulse calls with your cohort
One quarterly insight report
$2750/month*
*Scholarships available, inquire as needed.
Go deeper Add-Ons
Custom reports specific to your portfolio.
Sponsor a founder into coaching.
Embed coaching support into every investment.
Activate People Diligence for your fund.